STEP 4:

KNOW YOUR AUDIENCE

Before jumping in...

Make sure you know who your intended audience is and how to best communicate your message.  Your audience may be an individual (e.g. the governor), a small group (e.g. the Senate finance committee), or the general public.  Before you plan your advocacy, consider the following:  

 

  • How much does my audience already know about this issue?  Are they experts in the field or hearing this information for the first time?  This will help you determine what information you present and how you present it.

  • Does my intended audience support, remain neutral to, or oppose this cause?  Before meeting with an individual or group, it’s important to know where they stand on an issue.  Your approach for meeting with someone who already agrees with you will be different than planning for a meeting with someone who currently opposes your ask.

  • What influence does my audience have?  As you begin to engage with people about specific issues, it is crucial that you understand how they can best support your issue.  Does this person hold political power?  Voting power?  Social influence?  Understanding this influence will help shape your presentation and your ask.  

 

If you're interested in meeting with an Ohio state legislator, use the link below to find your senator or representative and learn about their policy priorities.  

Now that you've researched and planned your advocacy goals, it's time to prepare!  Move on to Step 5: Prepare to learn about the final steps to prepare for your advocacy.

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